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How EV Charging Stations Can Elevate Your Parking Lot and Your Brand

Bruce Kutsche
Tue, January 21, 2025

How EV Charging Stations Can Elevate Your Parking Lot and Your Brand

Typical electric vehicle (EV) charging stations have a lot of … room for improvement … to put it mildly. The rise of clean transportation unfortunately has not brought with it the same growth in attention and innovation to the EV chargers themselves. 

On average, today’s EV charging stands fail more than 20% of the time, making them less reliable than regular gas stations. This trend not only contributes to EV drivers’ frustration, but also leaves money on the table for organizations that currently have these unreliable first-generation chargers on-site. 

Poorly maintained, failing or dilapidated EV charging stations can negatively impact your brand reputation and potentially deter customers from patronizing your business. On the other hand, state-of-the-art EV chargers can be a value-add and not only make your parking lot more inviting, but make your business more inviting too. 

Reimagining the EV Charging Experience

Not all EV charging stations are created equal, and outdated, poorly designed chargers can create frustrating challenges for drivers and property owners alike. 

So, we pioneered a second-generation EV solution that matches the intuitive experience and sleek aesthetic of modern transportation. Our new Level 2 EV charging stands – perfect for wall mount chargers in a parking lot and ideal for charging sessions of one hour or more – are specially designed to improve the EV charging experience.

For starters, too many EV chargers today are tucked away in dimly lit parking lots, which can leave drivers feeling vulnerable and uneasy. Bright, integrated safety lighting is a simple, yet effective standard feature in our Gen 2 solution that helps ensure your EV charger feels inviting and secure.

Then there’s the cable management. Tangled, messy cables are an eyesore and a maintenance headache, plus they make for a frustrating experience for drivers. Gen 2 EV chargers with ratcheting cable retractors keep everything neat, organized and easy to use, so your chargers stay in top shape while keeping your parking lot looking sharp.

No more cable chaos, dimly lit stations or cumbersome experiences. Thoughtfully designed EV chargers can enhance the overall look and feel of your parking lot, creating a positive experience for potential customers.

Personalize Your Parking Lot

Not only can EV chargers create a positive experience for drivers, but they can also showcase your brand in a way that creates a lasting impression that can pay dividends in the future. 

Instead of giving away valuable visibility to brands that don’t pay you (i.e., the manufacturers), your EV chargers should showcase your brand. With customizable colors, lettering and graphics, you can extend your brand right into your parking lot. Highlight what makes your business unique, promote special offers that drive foot traffic and create a seamless, branded experience – all without impacting production timelines or requiring minimum order quantities.

After all, you own your parking lot; why wouldn’t you own the advertising space within it? 

Don’t miss the opportunity to make a lasting (good) first impression, capture revenue and convert potential customers with a first-class experience that reflects your top-notch brand.

Whether you’re looking to replace your Gen 1 EV charger, retrofit it to enhance the current charging experience or add EV charging to upgrade your on-site offerings, let us be part of the solution. Explore our Gen 2 EV charging stands today.

- Bruce Kutsche | 28 - Tue, January 21, 2025
(last updated: Tue, Jan 21, 2025 1:22 PM)