Road Trip, Anyone? Reliable EV Infrastructure Needed More Than Ever During Peak Travel Season

Summer road-trip season is rolling in hot, and you can practically hear the collective click of seatbelts coast to coast. 

After years of mixed headlines about travel costs and flight delays, drivers are loading up playlists and snacks, ready to chase sunsets the old-fashioned way: four wheels on pavement. Today’s packing list looks a little different, though. More travelers are steering electric vehicles than ever before, and they expect a charging experience that’s quick, seamless, and polished. 

Charging stations should not stand out; they should be seamless and integrated into roadside experiences they already know and love. 

For site owners, brokers and integrators, that shift turns every charging stop into a golden chance to make a lasting first impression, as long as the EV charging infrastructure is up to the task.

Peak Season = Peak Opportunity

Travel has never mattered more to Americans, and the numbers confirm what our social media feeds already show: people are out exploring and living their best lives.

According to the annual travel report completed by IPX 3031, compared to 2024, more than half (56%) of Americans plan to travel more in 2025, while only 14% plan to travel less.

Plus, new data from Bank of America’s 2025 Summer Travel and Entertainment Outlook shows a shift in how Americans travel this year. Airfare spending is down 3% year-over-year, and road trips lead the way, with 63% of travelers choosing to hit the road in a personal or rental vehicle, compared to just 45% flying commercially. 

Combine these on-the-go insights with the growing popularity of EVs, and it’s clear that more drivers on the move means more demand for reliable, branded EV charging stops nationwide.

Charging Stations: A Seamless Extension of Your Brand

EV drivers must spend valuable time charging. Why not deepen their connection with your brand during this time? 

Imagine a charging station that feels like a natural extension of your brand, not just a generic plug-in stop. Fully integrate your brand's look and feel, offer services aligned with your values, and provide a clean, welcoming environment right at the point where road weary travelers are looking to power up and take a break from the road. 

Picture a coffee chain with charging stations that echo their cozy cafes, complete with branded signage and comfy seating. Or a supermarket seamlessly blending charging with their store aesthetics, letting customers charge while they shop. The goal is an integrated, "on-brand" charging experience. 

By treating charging stations as part of your brand ecosystem, you don't just meet EV demand. You cultivate stronger customer relationships and build undeniable brand recognition, turning every charge into a powerful brand touchpoint.

Personalize Your Parking Lot™

The EVWRAP-01A from Pedestal Pro makes is a core element of your branding strategy. 

Designed specifically for EV charging stations, this premium wrap gives you full control over the look and feel of your setup with vibrant colors, logos, and finishes that reflect your brand.

Customizable Quality: The Pedestal PRO Advantage

While brand aesthetics make the first impression, the true test of an EV charging station is combining ease of branding with superior quality and workmanship. This is where Pedestal Pro's superior quality and robust engineering come in.

Choosing Pedestal Pro means investing in EV charging stands that are not only brand-enhancing but also built to truly last:

•    • Unmatched Durability:
•       • Crafted from heavy-gauge steel, these American-made stands are built for extreme resilience.
•       • Engineered to withstand Category 4 hurricane-force winds, protecting your investment and ensuring continuous uptime, even in harsh weather.
•       • Proven finishes designed for high performance, reducing maintenance headaches.
•    • Seamless User Experience:
  •       • Universal compatibility, fitting over 200 EV wall chargers for flexible integration.
  •       • Advanced cable management with industry-leading ratcheting retractors for a tangle-free, smooth experience.
  •       • Integrated safety lighting boosts visibility, ensuring a secure environment for users day and night.
•    • Long-Term Value:
  •       • Reduces ongoing maintenance costs due to robust construction.
  •       • Enhances brand reputation by providing reliable, high-quality infrastructure.
  •       • Ensures your charging stations remain operational, reflecting your commitment to customer satisfaction.

By choosing Pedestal Pro, you're opting for peace of mind, investing in EV charging stands that elevate your brand and deliver the unmatched durability and reliability critical for a successful, long-term EV charging strategy.

Plug Into Peak Season: Personalize Your Parking Lot™ Today

Don't let your charging stations be an afterthought. 

Summer travel is already here, and the roads are filling with EV drivers seeking reliable, branded charging experiences. This peak season isn't just an opportunity; it's the moment to solidify your brand's presence and capture a growing market.

Ready to boost your brand and attract more EV drivers? 

Start a custom pedestal project today, tailoring the look and feel of your charging stations to perfectly align with your brand's aesthetics. Brand your parking lot now, ahead of the travel influx, and ensure your site is ready to make a powerful statement during the busiest travel months. 

Schedule a consultation or demo with us to explore the endless possibilities! We can walk you through various finishes, discuss optimal anchoring solutions, and design layouts that maximize both functionality and brand impact.

Connect with us to plug your brand into the energy and opportunity of the summer road trip season.