Plug In, Chill Out: Reinventing the Roadside EV Experience

Today’s gas stations and convenience stores are about more than fueling up. 

The iced coffee you didn’t plan on. The bathroom break that turns into a 30-minute stroll through novelty mugs, local jerky, and a pecan log you’ll pretend to share. You leave with a smile, a sugar high, and a bag full of things you didn’t need but suddenly couldn’t live without.

That's the magic of Buc-ee’s, Maverick, Sheetz, Wawa, and all the other roadside legends that turn a pit stop into a bit of joy. They're not just gas stations or shops; they're destinations. In fact, Buc-ee's customers reportedly spend an average of $58.03 per visit, demonstrating the significant potential for extended dwell time and associated spending.

Imagine if every great shop had an EV charging station built to match that “destination” vibe. 

The EV Parking Lot, Reimagined

Many EV charging stops these days feel like afterthoughts: tucked away in the corner of a cracked lot behind the dumpsters. Covered in bird droppings, there's no shade, no seats, no charm, just a charger and some wires, awkwardly bolted to a bare metal post.

But it shouldn’t be that way, especially when the average DC fast charging session takes between 20 minutes and 1 hour to reach 80% charge for a BEV, with many experiencing sessions averaging 40-45 minutes. 

That's enough time to grab lunch, walk the dog, stretch your legs, scroll TikTok, or spend money at the place kind enough to host the charger. Studies show that over 50% of charging stations are already co-located with retail businesses where customers are likely to spend significant time, and EV drivers actively prefer to run errands or shop while charging.

That space outside the building is not just a parking lot. It's your welcome mat, and with the right design, it becomes an experience that carries right through the front door.

Forget the Future, Let's Talk About Normal

When we think EV charging, we often imagine something futuristic. But the real goal for widespread adoption isn't sci-fi; it's normalcy. It's about seamlessly blending charging infrastructure into spaces we already know and love.

Imagine the charger not as an awkward, bolted-on anomaly, but as a natural part of your property. Maybe it's a sturdy, branded pedestal that matches your storefront's colors, subtly incorporating a screen for specials. Think of it as just another well-designed amenity, like a bench or a light fixture. It serves a purpose without demanding attention.

When a charging station simply belongs to the space, it sends a clear message: EVs are here, and charging them is just another easy, everyday routine. It becomes an integrated element, enhancing the customer experience without feeling like an afterthought or a "futuristic" oddity.

The Watercooler Effect: Building Community Around Your Brand

Think of your parking lot as the new office breakroom. Not everyone is there at once, but when they are, the interactions matter. It's a place to decompress, share stories, and spark ideas—like finding a new, cooler mug or a donut with a "Please don't eat" note. These small, inviting touches encourage people to gather when they need a break, a moment to recharge.

Now, picture your parking lot with reserved, branded EV charger spots right up front. Imagine drivers comparing notes on battery range while sipping iced coffee, their unique cars sparking conversation. The world of EV ownership naturally fosters a sense of community.

When you create a welcoming, well-designed charging space, you give people a reason to linger. They aren't just filling up; they're connecting and engaging. And by facilitating these positive social experiences, your brand becomes the hub of that connection. It transforms a utilitarian stop into a memorable part of their day, fostering loyalty and positive word-of-mouth.

The Business Case for a Better Charging Experience

We're not just talking aesthetics here but real, sustainable revenue growth driven by superior experiences. 

A better EV charging experience drives foot traffic, extends dwell time, and opens up new ways to monetize space you already own. Businesses that install EV chargers can see a 4% increase in foot traffic and a 5% increase in sales from customers who spend money while their vehicles charge. That’s huge! 

Some reports even indicate that this increased spending can be substantial enough to significantly offset installation costs.

With branded EV chargers, site owners can:

•     • Add branded wraps that reflect seasonal campaigns or corporate style.
•     • Match charger stands to your existing architecture or storefront palette.
•     • Swap graphics throughout the year for holidays, promos, or partner brands.
•     • Show off a commitment to clean energy and smarter infrastructure, without greenwashing or buzzwords.

Whether you’re a national chain or a local favorite, your lot can say something meaningful about the kind of experience you offer: clean, thoughtful, ahead of the curve.

Make It Part of the Plan

Electric vehicles are no longer a niche. They're here, and they're multiplying. 

Globally, EV sales are projected to rise significantly, with some forecasts predicting 21.29 million units by the end of 2025. In the U.S., while growth might be slowing compared to earlier projections, sales continue to climb, reaching 1.4 million EVs sold in 2023, a 50% increase from 2022. 

The demographic landscape of EV ownership is also broadening, with a notable rise in owners aged 30-44 and those with household incomes under $99,999, indicating a wider market reach. The question isn't if drivers will show up looking for a charge. The question is whether they'll remember the experience when they do.

You already own the real estate and have the foot traffic. Now, give people a reason to look forward to the charge, not dread it.

Make an Investment in Your Brand's Future

Pro Tip: Don't let your EV charging experience be an afterthought!

Pedestal Pro stands are more than just charging mounts. They offer:

•     • Robust Construction: Crafted from heavy-gauge American steel and finished to withstand the toughest real-world conditions, from harsh winds and driving rain to relentless sun.
•     • Seamless Integration & Customization: Designed to integrate seamlessly with your existing architecture, allowing you to swap out branded panels for holidays, promotions, or seasonal campaigns.
•     • Broad Compatibility: Compatible with over 200 EV wall chargers.
•     • Superior Cable Management: Features ratcheting cable retractors for a tidy appearance.
•     • Enhanced Safety: Include safety lighting for nighttime use.

This isn't just a design upgrade; it's a strategic investment in uptime, reliability, and long-term brand value. It demonstrates a commitment to a modern, thoughtful customer experience that evolves with your business.

Ready To Personalize Your Parking Lot™?

Reach out to Pedestal Pro, and let's start your custom charger stand project today. Your business deserves a charging solution that perfectly reflects the quality and commitment you've worked hard to build.